# Prof. Scott Galloway discusses Alibaba's incentives for luxury brands that sell on its ecommerce platform

1 Faculty News August 10, 2014 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://online.wsj.com/articles/alibaba-cleans-up-gray-market-for-some-prestigious-brands-1407699693) -- "Alibaba's offer to crack down on gray-market goods for brands that open Tmall stores provides a powerful incentive for brands to join the site, said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), chief executive of L2 Inc., a New York-based research firm."

[Read more](http://online.wsj.com/articles/alibaba-cleans-up-gray-market-for-some-prestigious-brands-1407699693)