# Prof. Scott Galloway discusses the "Dove Beauty Stories: Four Generations" marketing campaign

1 Faculty News April 30, 2015 ![USA Today logo](/sites/default/files/styles/246w/public/assets/images/uat_027308.jpg?itok=crstnihK)>

Excerpt from [USA Today](http://www.usatoday.com/story/money/2015/04/30/dove-campaign-real-beauty-story/26572779/) -- "Taking a trip down memory lane isn't new for marketers, who use nostalgia to connect products to our 'need to love and be loved,' according to [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a clinical professor of marketing at New York University Stern School of Business... 'The idea of connecting emotion to a product is to a certain extent the definition of branding,' Galloway says."

[Read more](http://www.usatoday.com/story/money/2015/04/30/dove-campaign-real-beauty-story/26572779/)