# Prof. Scott Galloway discusses the evolution of Black Friday

1 Faculty News December 1, 2014>

Excerpt from [Bloomberg](http://www.bloomberg.com/video/we-ve-imported-black-friday-into-europe-galloway-fCCYddfhSM6scwYYuPjFHw.html) -- "I think these defined moments of shopping are becoming less important and people are getting more confidence with the research that they do online that these products will be available for a while, so that the definitive 24-hour 'just-buy-now' is losing credibility, especially when you see Black Friday moving into Thanksgiving. So, I just don't think people are as worried they're going to miss out."

[Watch the video](http://www.bloomberg.com/video/we-ve-imported-black-friday-into-europe-galloway-fCCYddfhSM6scwYYuPjFHw.html)