# Prof. Scott Galloway discusses the future of the Oscar de la Renta brand

1 Faculty News October 22, 2014>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/2014-10-22/de-la-renta-death-leaves-legacy-to-nina-ricci-designer.html) -- "In 2010, de la Renta quietly sold an approximately 20 percent stake to GF Capital Management & Advisors to provide additional financing to launch a beauty business and open more stores. To leverage its brand, the company will need more capital, said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), who teaches marketing at New York University’s Stern School of Business. He said the brand could be valued at as much as $1 billion if it can attract less well-heeled shoppers and said a strategic buyer or private equity firm might bite."

[Read more](http://www.bloomberg.com/news/2014-10-22/de-la-renta-death-leaves-legacy-to-nina-ricci-designer.html)

Additional coverage appeared on [Bloomberg Businessweek](http://www.businessweek.com/news/2014-10-22/de-la-renta-death-leaves-legacy-to-nina-ricci-designer).