# Prof. Scott Galloway discusses how Amazon works with its retail partners

1 Faculty News August 6, 2014>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/2014-08-06/amazon-picks-favorites-with-brands-in-pay-to-play-move.html) -- "'It’s definitely pay to play and they are definitely muscling brands and retailers around,' said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), a marketing professor at New York University’s Stern School of Business and co-founder of L2, a New York-based research firm that plans to publish its Amazon findings today with the title 'Great White Shark.'"

[Read more](http://www.bloomberg.com/news/2014-08-06/amazon-picks-favorites-with-brands-in-pay-to-play-move.html)

Additional coverage appeared on [Business of Fashion](http://www.businessoffashion.com/2014/08/amazon-favours-brands-like-burberry-levis-pay-play-strategy.html).