# Prof. Scott Galloway discusses the ROI of social media marketing

1 Faculty News March 16, 2015 ![Womens Wear Daily logo](/sites/default/files/styles/246w/public/assets/images/con_034952.jpg?itok=GTDaf1Og)>

Excerpt from [Women's Wear Daily](http://www.stern.nyu.edu/sites/default/files/assets/documents/gallowayWWD.pdf) -- "'Instagram is top of the funnel, brand-based marketing, and it’s very hard to establish direct attributes and that’s across all mediums. Whether it’s print or marketing, the ROI here \[on Instagram\] is largely secondary,' he said. [Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway) added that since Instagram has an organic reach of 100 percent, it’s hard to over-invest on the platform right now."

[Read more](http://www.stern.nyu.edu/sites/default/files/assets/documents/gallowayWWD.pdf)