# Prof. Scott Galloway discusses social media and luxury brands

1 Faculty News December 15, 2014 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/con_035448.jpg?itok=IVkgK8oz)>

Excerpt from [The New York Times](http://runway.blogs.nytimes.com/2014/12/15/gucci-beats-burberry-in-digital-sweepstakes/?_r=0) -- "Social targeting was supposed to replace demographic targeting, but that has not happened. Social media is just another media platform. It’s not re-shaping the business the way we thought it would."

[Read more](http://runway.blogs.nytimes.com/2014/12/15/gucci-beats-burberry-in-digital-sweepstakes/?_r=0)