# Prof. Scott Galloway on the evolution of fashion week

1 Faculty News February 19, 2015 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg.jpg?itok=7lKHn1Sf)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/articles/2015-02-18/for-an-insider-s-view-of-ny-fashion-week-just-download-snapchat) -- "New York Fashion Week didn’t used to be as public an affair. Traditionally, designers would show off their garb to buyers, who would write orders. 'Now it’s an opportunity for a brand to present their stuff in a controlled environment,' [Scott Galloway](http://www.stern.nyu.edu/faculty/bio/scott-galloway), who teaches marketing at New York University’s Stern School of Business, said on Bloomberg Television Tuesday. 'It’s all with the hope that well-heeled attendees will take a ton of pictures and spread it to a much broader audience.'"

[Read more](http://www.bloomberg.com/news/articles/2015-02-18/for-an-insider-s-view-of-ny-fashion-week-just-download-snapchat)

Additional coverage appeared on [Business of Fashion](http://www.businessoffashion.com/2015/02/insiders-view-ny-fashion-week-just-download-snapchat.html).