# Prof. Scott Galloway explains how TurboTax can fix its reputation after a price-increase controversy

1 Faculty News February 2, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/turbotax-tries-recover-price-hike-stumble) -- "When a company messes up, three things need to happen, [Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway) says. 'The first is to acknowledge the issue, to basically admit that you made a mistake,' he says. 'The second is to have the top guy or gal make that admission – so to get the CEO front and center. And the third is to overcorrect. To offer consumers a better deal than they originally had. Those are the only three things you need to remember, and they are consistently ignored.'"

[Read more](http://www.marketplace.org/topics/business/turbotax-tries-recover-price-hike-stumble)