# Prof. Scott Galloway explains why brick-and-mortar stores complement success in e-commerce

1 Faculty News April 7, 2015 ![Racked logo](/sites/default/files/styles/246w/public/assets/images/racked_0.jpg?itok=veFVmYt8)>

Excerpt from [Racked](http://www.racked.com/2015/4/7/8341089/nasty-gal-funding) -- "Pure-play e-commerce can scale faster than brick-and-mortar, but then there’s a certain friction. The moment you are on Amazon’s radar, they will begin to look into your category. One of the most impactful ways to market a brand to somebody is to offer them a great in-store experience."

[Read more](http://www.racked.com/2015/4/7/8341089/nasty-gal-funding)