# Prof. Scott Galloway explains why businesses give out free samples

1 Faculty News March 16, 2015 ![USA Today logo](/sites/default/files/styles/246w/public/assets/images/uat_027308.jpg?itok=crstnihK)>

Excerpt from [USA Today](http://www.usatoday.com/story/news/nation-now/2015/03/16/ice-cream-freebies/24836203/) -- "'The business says: Try this, it's a great product, it's free,' [Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway) says. 'They make it as easy as possible for people to use the product, love it and hopefully can't go without it. Sampling or free has only grown in importance of marketing lexicon.'"

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