# Prof. Scott Galloway on Google's BrandLab

1 Faculty News January 23, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/tech/googles-brandlab-wants-save-businesses-and-google) -- "Google wants BrandLab to help it diversify, and [Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway) thinks it just might work. 'Advertising, even in a digital age, is largely relationship-driven,' he says, adding that BrandLab will help companies create better videos and stories, which might draw more eyes to YouTube. Galloway also thinks the more comfortable a company like Lancôme is with Google’s products, the more likely it might be to spend money on them down the road."

[Read more](http://www.marketplace.org/topics/tech/googles-brandlab-wants-save-businesses-and-google)