# Prof. Scott Galloway on how bloggers impact fashion week

1 Faculty News February 17, 2015 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg.jpg?itok=7lKHn1Sf)>

Excerpt from [Bloomberg](http://www.bloomberg.com/news/videos/2015-02-17/new-media-influencers-get-set-to-impact-fashion-week) -- "Typically, bloggers bring a couple things. They bring an authenticity, a new voice and they usually bring a younger audience... No brand ever says, 'We have too many 18-30 year old fashionable thought leaders.' You never hear a brand say that, 'Oh, we need more 75 year olds.' You don't hear that a lot. So you \[fashion blogger Danielle Bernstein\] bring an audience, an authenticity, and also, you bring a business model. You're leaner and meaner."

[Watch the video](http://www.bloomberg.com/news/videos/2015-02-17/new-media-influencers-get-set-to-impact-fashion-week)