# Prof. Scott Galloway on brand parternships with bloggers

1 Faculty News June 5, 2014 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from [Financial Times](http://www.ft.com/intl/cms/s/0/64de1a7a-8f40-11e3-be85-00144feab7de.html?siteedition=intl#axzz33recLGej) -- "[Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), clinical professor of marketing at the NYU Stern School of Business and founder of L2, a think-tank for digital innovation, advises: 'The best collaborations let bloggers do what they do best: curate content that resonates with their established audience. Discerning readers will quickly detect when a blogger has gone corporate.'"

[Read more](http://www.ft.com/intl/cms/s/0/64de1a7a-8f40-11e3-be85-00144feab7de.html?siteedition=intl#axzz33recLGej)