# Prof. Scott Galloway's comments on Google+ at the DLD conference are highlighted

1 Faculty News April 17, 2015 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/stevedenning/2015/04/17/five-reasons-why-google-died/) -- "'Google+ is already dead,' said [Scott Galloway](http://w4.stern.nyu.edu/faculty/bio/scott-galloway), Clinical Professor of Marketing, NYU Stern, Founder & CEO of L2, a business intelligence firm, in Munich last month. 'It has a 98% decline in engagement rate, year-over-year.'"

[Read more](http://www.forbes.com/sites/stevedenning/2015/04/17/five-reasons-why-google-died/)

Additional coverage appeared on [Forbes](http://www.forbes.com/sites/stevedenning/2015/04/23/has-google-really-died/).