# Prof. Thomaï Serdari on Dolce & Gabbana's Intenso fragrance campaign

1 Faculty News January 20, 2015 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/dolce-gabbana-defines-new-generation-of-men-via-fragrance-spot/) -- "'The campaign has been timed well for Valentine’s day, fast approaching, making Intenso a top-of-mind product for women who are looking for something new for their men,' said [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), Ph.D. brand strategist and adjunct professor of marketing at New York University, New York."

[Read more](http://www.luxurydaily.com/dolce-gabbana-defines-new-generation-of-men-via-fragrance-spot/)