# Prof. Thomaï Serdari on Fragrance Du Bois's partnership with Xerjoff

1 Faculty News March 11, 2015 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/fragrance-makers-set-sights-on-southeast-asia-for-expansion-starting-point/) -- "'Having established its presence in the market for several years, Fragrance Du Bois is the ideal partner for Xerjoff that enters this market for the first time,' \[[Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari)\] said. 'While Xerjoff is an Italian brand and Fragrance Du Bois is French, in other words both are European, Fragrance Du Bois provides a bridge between the East and West by allowing the locals to take pride in their homegrown natural resources, which are then converted into unique fragrances in the South of France, a region renowned for perfume making.'"

[Read more](http://www.luxurydaily.com/fragrance-makers-set-sights-on-southeast-asia-for-expansion-starting-point/)