# Prof. Thomaï Serdari is interviewed on luxury car marketing

1 Faculty News April 17, 2015 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/topics/business/german-luxury-carmakers-make-mass-market-push) -- "In recent years Cadillac has had little to tout besides its high end Escalade SUV. In order to become relevant again, [Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari) believes the brand needs to cut back its offerings, and go upmarket to firmly re-establish itself on the high end of luxury, a place BMW, Audi and Mercedes already occupy. 'Then perhaps they can reverse their strategy and start targeting the mass market with less expensive models.'"

[Read more](http://www.marketplace.org/topics/business/german-luxury-carmakers-make-mass-market-push)