# Prof. Thomaï Serdari on luxury brands' support of the arts

1 Faculty News February 25, 2015 ![Luxury Daily logo](/sites/default/files/styles/246w/public/assets/images/con_032369.jpg?itok=BZ74qERg)>

Excerpt from [Luxury Daily](http://www.luxurydaily.com/fortnum-mason-shows-arts-patronage-through-gallery-restaurant-brunch/) -- "'Not all brands need be patrons of the arts but luxury brands most often are,' said [Thomaï Serdari](http://www.stern.nyu.edu/faculty/bio/Thomai%20Serdari), Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'Traditionally, luxury objects have been items of great craftsmanship and artistic intent, often made of the most precious and rare materials — in fact, most of the luxury objects produced in pre-modern times are housed in renowned museum collections today.'"

[Read more](http://www.luxurydaily.com/fortnum-mason-shows-arts-patronage-through-gallery-restaurant-brunch/)