# Prof. Tulin Erdem explains why consumers continue to purchase GM cars despite safety concerns

1 Faculty News June 18, 2014 ![Huffington Post logo](/sites/default/files/styles/246w/public/assets/images/huffpost192x144.jpg?itok=sF2Y0c9v)>

Excerpt from [The Huffington Post](http://www.huffingtonpost.com/2014/06/18/despite-gm-recalls-people-still-buy-general-motors-cars_n_5508536.html?utm_hp_ref=business) -- "'There are emotional reasons for why \[customers\] are loyal, in spite of new information that there might be safety issues,' [Erdem](http://w4.stern.nyu.edu/faculty/bio/tulin-erdem) said. 'For example, these people may have memories of GM cars. They may remember things growing up with their families in a GM car... It's not rational,' Erdem said."

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