# Prof. Vicki Morwitz's research on retail pricing strategies is featured

1 Faculty News July 23, 2014 ![Fox Business logo](/sites/default/files/styles/246w/public/assets/images/con_031722.jpg?itok=a0Gxu60a)>

Excerpt from [Fox Business](http://smallbusiness.foxbusiness.com/marketing-sales/2014/07/24/big-box-pricing-strategies-offer-lessons-for-small-business/) -- "'Consumers seem to prefer many small discounts to a few large ones and their perceptions of average prices do not drive their store choices,' the researchers wrote. 'One reason consumers find these retailers so attractive is that their product prices tend to be cheaper than those of their competitors on the majority of shopping trips.'"

[Read more](http://smallbusiness.foxbusiness.com/marketing-sales/2014/07/24/big-box-pricing-strategies-offer-lessons-for-small-business/)

Additional coverage appeared on [Business News Daily](http://www.businessnewsdaily.com/6842-big-box-pricing-lessons.html).