# Prof. Yannis Bakos's research on bundled pricing models and competition on the Internet is cited

1 Faculty News July 17, 2014>

Excerpt from [Bloomberg](http://www.bloombergview.com/articles/2014-07-17/amazon-is-going-all-netflix-on-book-publishers) -- "'It is easier for a seller to predict how a consumer will value a collection of goods than it is to value any good individually,' wrote \[Erik\] Brynjolfsson, who directs the Massachusetts Institute of Technology’s Center for Digital Business, and [Yannis Bakos](http://www.stern.nyu.edu/faculty/bio/yannis-bakos) of New York University’s Stern School of Business in a 2000 Marketing Science article."

[Read more](http://www.bloombergview.com/articles/2014-07-17/amazon-is-going-all-netflix-on-book-publishers)