# Professor Adam Alter discusses the calming effect of colors, from his book, "Drunk Tank Pink"

1 Faculty News November 22, 2015 ![WIRED logo](/sites/default/files/styles/246w/public/assets/images/con_032348.jpg?itok=Wszefc-R)>

Excerpt from [WIRED](http://www.wired.com/2015/11/vollebak-miller-baker-pink-hoodie/) -- "'I think it’s based on associations rather than physiology,' says NYU psychologist [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), who wrote a book, *Drunk Tank Pink*, that examines this phenomenon. 'I’m open to being convinced otherwise, I just haven’t been yet.'"

[Read more](http://www.wired.com/2015/11/vollebak-miller-baker-pink-hoodie/)