# Professor Adam Alter discusses the influence of viral food dishes on social media

1 Faculty News March 11, 2016 ![Eater logo](/sites/default/files/styles/246w/public/assets/images/Eater-Logo-560x402.jpg?itok=xWCeb7IW)>

Excerpt from [Eater](http://www.eater.com/2016/3/8/11171396/rainbow-bagels-cronut-cruffin-milkshakes) -- "Restaurants drawing down-the-block-lines is not a new phenomenon. 'Humans move in herds,' says [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), a behavioral economist and marketing professor at New York University Stern School of Business. 'When one or two influential people —€” or a larger number of everyday people —€” flock to a product, their endorsement suggests to other people that the product is worth pursuing.'"

[Read more](http://www.eater.com/2016/3/8/11171396/rainbow-bagels-cronut-cruffin-milkshakes)