# Professor Adam Alter discusses the placebo effect

1 Faculty News June 26, 2015 ![Refinery 29 logo](/sites/default/files/styles/246w/public/assets/images/refinery29logo.jpg?itok=MgfJa2C2)>

Excerpt from [Refinery29](http://www.refinery29.com/2015/06/89811/lust-vodka-increase-libido-suggestion) -- "'Placebos work precisely because you expect them to have a particular effect,' [Dr. Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) explains. 'There can’t be a placebo effect unless someone — or the text on a product label — suggests that it should have a certain effect on you.'"

[Read more](http://www.refinery29.com/2015/06/89811/lust-vodka-increase-libido-suggestion)