# Professor Adam Alter explains the connection between a movie's title and its success, from his research and book, "Drunk Tank Pink"

1 Faculty News September 18, 2015 ![Chicago Tribune logo](/sites/default/files/styles/246w/public/assets/images/con_036769.gif?itok=8DjrVWuj)>

Excerpt from [Chicago Tribune](http://www.chicagotribune.com/entertainment/movies/ct-what-makes-a-good-movie-tv-title-20150917-column.html) -- "'Look at the symbolism,' [Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) said, 'or how it sounds. Does it sound mellifluous or otherwise really appealing?' In other words, does it sound like the thing it represents?"

[Read more](http://www.chicagotribune.com/entertainment/movies/ct-what-makes-a-good-movie-tv-title-20150917-column.html)