# Professor Adam Alter explains why many brands are publishing their own print magazines to connect with customers and establish a brand identity

1 Faculty News October 3, 2018 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/brand-marketing/why-young-companies-are-starting-print-magazines-as-a-way-to-help-build-their-brands/) -- "'Today, the quickest way to establish your brand is often by sharing content, by producing stand-alone content in the form of blog posts and images that are curated to showcase your brand, so it appeals to the consumers you’re targeting,' Alter said. A successful brand magazine, he said, could bring in advertising dollars and attract new subscribers to mailing lists. Once a company has that email, it could be used for promotional purposes and notifications about new product launches."

[Read more](https://www.adweek.com/brand-marketing/why-young-companies-are-starting-print-magazines-as-a-way-to-help-build-their-brands/)