# Professor Adam Alter is interviewed about technology and behavioral addiction, from his new book, "Irresistible"

1 Faculty News April 18, 2017 ![NBC News online logo](/sites/default/files/styles/246w/public/assets/images/con_037262.gif?itok=6hhedDRK)>

Excerpt from [NBC News](http://www.nbcnews.com/better/wellness/are-you-hooked-screens-here-s-why-you-can-t-n745801) -- "I don't think tech companies are explicitly trying to make their products addictive — at least that's not the term they'd use. I think they'd describe it as 'maximizing engagement,' or, to borrow a term from the gambling industry, maximizing 'time on device.' If you're competing for limited attentional resources, you need to make sure people can't stop using your product once they start."

[Read more](http://www.nbcnews.com/better/wellness/are-you-hooked-screens-here-s-why-you-can-t-n745801)