# Professor Adam Alter is interviewed for a story on the evolution of the color pink

1 Faculty News February 17, 2019 ![CBS News logo](/sites/default/files/styles/246w/public/assets/images/con_031726.jpg?itok=XPqKNXWl)>

Excerpt from [CBS Sunday Morning](https://www.cbsnews.com/news/the-colorful-history-of-pink/) -- "'\[Eloise\] basically owned a version of pink and said, "Pink can also be mischievous. It could be a little bit more playful,"' Alter said. 'That was a really good thing for the color pink. Gave it this extra dimension, and meant that pink didn't just mean being very well-behaved and doing exactly the right thing all the time. It also meant being yourself, and being the real version of who you are.'"

[Watch the video](https://www.cbsnews.com/news/the-colorful-history-of-pink/)