# Professor Adam Alter is quoted in an article about email inbox organization

1 Faculty News October 1, 2019 ![Family Circle logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/familycircle192x144.jpg?itok=NZnF1JCE)>

Excerpt from [Family Circle](https://www.stern.nyu.edu/sites/default/files/assets/documents/AlterFamilyCircleOctober2019PDF.pdf) -- "If you have a very clear memory of reading an email, but you've searched and searched and still can't find it in any file...check your texts. 'It happens all the time--a conversation will continue on three or four different forms of communication,' says Adam Alter, associate professor at \[the\] Stern School of Business at New York University and author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'It's the perfect recipe for dropping the ball.'"

[Read more](https://www.stern.nyu.edu/sites/default/files/assets/documents/AlterFamilyCircleOctober2019PDF.pdf)