# Professor Adam Alter is quoted in a feature story on new devices designed to reduce tech use

1 Faculty News November 11, 2018 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](https://www.wsj.com/articles/gadgets-wont-save-us-from-our-gadgets-1541944800) -- "'Giving people a phone that does less is asking a lot of consumers,' said Adam Alter, associate professor of marketing at New York University and author of the book 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.'"

[Read more](https://www.wsj.com/articles/gadgets-wont-save-us-from-our-gadgets-1541944800)