# Professor Adam Alter's book, "Irresistible," is referenced

1 Faculty News November 14, 2017 ![The Times of London logo](/sites/default/files/styles/246w/public/assets/images/con_030858.jpg?itok=jHiyKosx)>

Excerpt from [The Times](https://www.thetimes.co.uk/article/addiction-to-social-media-can-be-good-for-you-jffvszt0x) -- "In his book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) offers a catalogue of tricks, from fitbits that make you want to keep your steps up, to Snapchat “streaks” you don’t want to end."

[Read more](https://www.thetimes.co.uk/article/addiction-to-social-media-can-be-good-for-you-jffvszt0x)