# Professor Adam Alter's book, "Irresistible," is referenced

1 Faculty News April 10, 2019 ![Harvard Business Review logo](/sites/default/files/styles/246w/public/assets/images/con_032358.jpg?itok=cHztGP4H)>

Excerpt from the [Harvard Business Review](https://hbr.org/2019/04/8-ways-to-read-the-books-you-wish-you-had-time-for) -- "The book Irresistible by Stern School of Business associate professor [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter) will quickly raise your awareness of the addictive designs going into smartphones. They’re like pocket slot machines. So how do you resist the urge to reach for it? Make it less appealing."

[Read more](https://hbr.org/2019/04/8-ways-to-read-the-books-you-wish-you-had-time-for)