# Professor Adam Alter's book, "Irresistible," is referenced in a feature on digital distraction

1 Faculty News March 11, 2017 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025700.jpg?itok=LSPbU2V1)>

Excerpt from the [Financial Times](https://www.ft.com/content/9a55387c-0572-11e7-aa5b-6bb07f5c8e12) -- "Browsing Twitter this week, I came across an interview with [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), a New York University social psychologist. His book, Irresistible, details the addictive qualities of smartphones, social networks and other digital technologies. And while I once may have read the fleeting tweet and forgotten about it, instead I clicked a button on my web browser to save the story for later."

[Read more](https://www.ft.com/content/9a55387c-0572-11e7-aa5b-6bb07f5c8e12)