# Professor Adam Alter's book, "Irresistible," is referenced in a feature story on the benefits of using an old-fashioned alarm clock

1 Faculty News October 25, 2018 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/8ad3b734-d7b2-11e8-aa22-36538487e3d0) -- "As marketing and psychology professor Adam Alter argues in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, the tech companies use an army of thousands to design the “sticky” features on a phone. To attempt to fight that army alone is a fool’s errand."

[Read more](https://www.ft.com/content/8ad3b734-d7b2-11e8-aa22-36538487e3d0)