# Professor Adam Alter's book, "Irresistible," is referenced

1 Faculty News March 11, 2017 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2017/03/11/opinion/sunday/resist-the-internet.html?_r=0) -- "Used within reasonable limits, of course, these devices also offer us new graces. But we are not using them within reasonable limits. They are the masters; we are not. They are built to addict us, as the social psychologist [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter)’s new book 'Irresistible' points out — and to madden us, distract us, arouse us and deceive us."

[Read more](https://www.nytimes.com/2017/03/11/opinion/sunday/resist-the-internet.html?_r=0)