# Professor Adam Alter's co-authored research on consumers underestimating and overspending on exceptional purchases is spotlighted

1 Faculty News July 2, 2020 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.businessinsider.com/money-mistake-recover-financial-plan-2020-7) -- "Milkman calls these costs 'exceptional expenses' that aren't really exceptional at all. The concept, she said, was explored in a 2012 paper by Abigail Sussman, an associate professor of marketing at the University of Chicago Booth School of Business, and [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), an associate professor of marketing at New York University Stern School of Business."

[Read More](https://www.businessinsider.com/money-mistake-recover-financial-plan-2020-7)