# Professor Adam Alter's comments on the gamification elements used in dating apps in the HBO documentary, "Swiped," are featured

1 Faculty News September 20, 2018 ![Refinery 29 logo](/sites/default/files/styles/246w/public/assets/images/refinery29logo.jpg?itok=MgfJa2C2)>

Excerpt from [Refinery29](https://www.refinery29.com/en-us/2018/09/210347/tinder-psychology-dating-apps-brain) -- "'When you're playing a slot machine, the machine will tell you when you've won with ringing bells and flashing lights,' Adam Alter, a social psychologist at New York University, said in the documentary. 'And a lot of the apps we use now have elements of that built in, even when they aren't really about games.'"

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