# Professor Adam Alter's comments on the humanization of brands are cited

1 Faculty News December 18, 2019 ![DeciderLogo_190x145](/sites/default/files/styles/246w/public/assets/images/DeciderLogo_190x145.png?itok=6NKuL3su)>

Excerpt from [Decider](https://decider.com/2019/12/18/smells-like-10s-spirit-the-lego-movie/) -- "The changes to interfacing with brands rippled throughout the larger commercial ecosystem. As NYU marketing and psychology professor [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter) put it, consumers have 'come to expect small doses of humanity from even large brands that may have once seemed faceless and corporate before the rise of social media.'”

[Read More](https://decider.com/2019/12/18/smells-like-10s-spirit-the-lego-movie/)