# Professor Adam Alter's comments on the humanization of brands are included in an article on how food companies have embraced social media

1 Faculty News December 9, 2019 ![Eater logo](/sites/default/files/styles/246w/public/assets/images/Eater-Logo-560x402.jpg?itok=xWCeb7IW)>

Excerpt from [Eater](https://www.eater.com/2019/12/9/20974742/brand-twitter-popeyes-chicken-sandwich-2019) -- "As [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), a marketing professor at New York University, told Vice, 'this humanization of brands … means we’ve come to expect small doses of humanity from even large brands that may have once seemed faceless and corporate before the rise of social media.'”

[Read More](https://www.eater.com/2019/12/9/20974742/brand-twitter-popeyes-chicken-sandwich-2019)