# Professor Adam Alter's forthcoming book, "Irresistible," is featured

1 Faculty News February 21, 2017 ![The Telegraph logo](/sites/default/files/styles/246w/public/assets/images/con_030730.jpg?itok=e3z8lcuP)>

Excerpt from [The Telegraph](http://www.telegraph.co.uk/books/what-to-read/become-viral-sensation/) -- "As [Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) illustrates, a mere six ingredients lie behind most truly addictive experiences: goal setting, feedback, progress, escalation, cliffhangers, and social interaction. Think of the things you keep coming back to, for good or ill – running with your FitBit, watching Breaking Bad, browsing Facebook – and you’ll find one or more of these. Combine them all, as in a Massively Multiplayer Online Game like World of Warcraft, and to the right person at the right time they really can become irresistible."

[Read more](http://www.telegraph.co.uk/books/what-to-read/become-viral-sensation/)