# Professor Adam Alter's forthcoming book, "Irresistible," is featured

1 Faculty News January 15, 2017 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/ceb9eb5a-d8c5-11e6-944b-e7eb37a6aa8e) -- "A couple of days ago, I also received a book called Irresistible: The rise of addictive technology and the business of keeping us hooked by [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) and I’m looking forward to diving into that."

[Read more](https://www.ft.com/content/ceb9eb5a-d8c5-11e6-944b-e7eb37a6aa8e)