# Professor Adam Alter's forthcoming book, "Irresistible," is highlighted by Ryan Seacrest

Faculty News

— March 6, 2017

![Us Weekly 192 x 144](/sites/default/files/styles/246w/public/assets/images/usweekly192x144.jpg?itok=Zn93dVY1)

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Excerpt from Us Weekly -- "I recently read the business book Irresistible by New York University associate professor or marketing Adam Alter."