# Professor Adam Alter's forthcoming book, "Irresistible," is highlighted by Ryan Seacrest

1 Faculty News March 6, 2017 ![Us Weekly 192 x 144](/sites/default/files/styles/246w/public/assets/images/usweekly192x144.jpg?itok=Zn93dVY1)>

Excerpt from Us Weekly -- "I recently read the business book Irresistible by New York University associate professor or marketing Adam Alter."