# Professor Adam Alter's forthcoming book, "Irresistible," is included on a list of creative leadership books

1 Faculty News January 25, 2017 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/berlinschoolofcreativeleadership/2017/01/25/recommended-reading-top-17-creative-leadership-book-picks-for-2017/#a82d69e19ed3) -- "The new book from a professor of psychology and marketing at NYU Stern and the author of Drunk Tank Pink, the bestselling study of how environmental factors shape how we think and behave. Here, [Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) tracks the rise of behavioral addiction – to social media, TV binge-watching, work and more – and explores how we can both set better boundaries and learn to use addictive products for good."

[Read more](http://www.forbes.com/sites/berlinschoolofcreativeleadership/2017/01/25/recommended-reading-top-17-creative-leadership-book-picks-for-2017/#a82d69e19ed3)