# Professor Adam Alter shares how the design of social media platforms encourages excessive use, from his book, "Irresistible"

1 Faculty News November 1, 2018 ![The Week logo ](/sites/default/files/styles/246w/public/assets/images/con_041813.jpg?itok=uK84bgmS)>

Excerpt from [The Week](https://theweek.com/articles/799415/quest-design-ethical-social-media-platform) -- "'Infinite scroll basically eradicates the stopping cues that usually tell us to move on to something else,' explains Adam Alter, the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'Traditionally, when you got to the bottom of a particular screen you had to click to release more information. With infinite scroll there is no click so your default is to just continue ad infinitum.'"

[Read more](https://theweek.com/articles/799415/quest-design-ethical-social-media-platform)