# Professor Adam Alter shares insights on addictive technology, from his forthcoming book, "Irresistible"

1 Faculty News February 23, 2017 ![Outside magazine logo](/sites/default/files/styles/246w/public/assets/images/outsidemagazine.jpg?itok=E1lWhweK)>

Excerpt from [Outside](https://www.outsideonline.com/2157451/how-use-your-phone-intention) -- "'Digital devices are constructed—often by PhDs in behavioral science—to completely consume us,' says [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), a marketing and psychology professor at New York University and author of the forthcoming book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked."

[Read more](https://www.outsideonline.com/2157451/how-use-your-phone-intention)