# Professor Adam Alter shares insights from his research on the impact of names on a person's success

1 Faculty News September 24, 2017 ![CBS News logo](/sites/default/files/styles/246w/public/assets/images/con_031726.jpg?itok=XPqKNXWl)>

Excerpt from [CBS](https://www.cbsnews.com/news/whats-in-a-name-plenty/) -- "In law firms, [Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter) says, people with simple names tend to make partner faster. In politics, with the notable exception of former President Barack Obama, fewer syllables generally mean more votes. 'People vote more for people with simpler names,' he said. 'We've got some results showing that.'"

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