# Professor Adam Alter shares tips to boost productivity in the new year; his book, "Irresistible," is mentioned

1 Faculty News January 14, 2020 ![ValueWalk logo](/sites/default/files/styles/246w/public/assets/images/valuewalk.jpg?itok=4HYE4IGy)>

Excerpt from [ValueWalk](https://www.valuewalk.com/2020/01/productivity-boosters/) -- "About emails: clicking through your inbox may seem an un-taxing way to start your work day, but it’s a productivity killer. According to New York University’s [Adam Alter](https://www.stern.nyu.edu/faculty/bio/adam-alter), author of 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,' it will take you 25 minutes to get back into the zone after you’ve muddled your mind with a mixed bag of assorted emails."

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