# Professor Adam Alter underscores the impact of technology addiction, from his forthcoming book, "Irresistible"

1 Faculty News January 4, 2017 ![Financial Times logo](/sites/default/files/styles/246w/public/assets/images/uat_025699.jpg?itok=5SpaxEbn)>

Excerpt from the [Financial Times](https://www.ft.com/content/6a4ec5c2-d1d7-11e6-b06b-680c49b4b4c0) -- "Limiting work used to be simple: it was just a matter of imposing shorter shifts. The seamless, addictive nature of digital communication makes it harder. But companies have a stake in realising 'how damaging social media and tech addiction can be', as [Adam Alter](http://www.stern.nyu.edu/faculty/bio/adam-alter), author of Irresistible, a forthcoming book on digital addiction, argues."

[Read more](https://www.ft.com/content/6a4ec5c2-d1d7-11e6-b06b-680c49b4b4c0)