# Professor Adam Brandenburger offers ideas for how organizations can spur creativity and more effectively brainstorm

1 Faculty News October 18, 2019 ![holmes-report_190x145](/sites/default/files/styles/246w/public/assets/images/holmes-report_190x145.jpg?itok=reDFLyd5)>

Excerpt from [The Holmes Report](https://www.holmesreport.com/latest/article/disruptive-tactics-to-spur-creativity) -- "Adam Brandenburger, a professor at the New York University Stern School of Business who researches, writes and teaches about creativity, suggests two teams can strategize more creatively than one. Team A lists the strengths in your organization. Team B lists weaknesses. Then the teams swap lists."

[Read More](https://www.holmesreport.com/latest/article/disruptive-tactics-to-spur-creativity)